Friday, 19 October, 2018 10:15:14 PM

#2 Boosting Tourism Attractions in Kota Kinabalu Relocation & Redevelopment of Pulau Gaya
Ma’ang Hill Resort Development
YTL Resort in Pulau Gaya
Karambunai Integrated Resort
South China Sea Place (Ming Garden)
Development of Kokol Hill
Gondola at Inobong Substation, Penampang
Expansion of Diving Academy
Tanjung Dumpil Resort
Water Taxi, Sports & Maritime Centre
Development of Wet Market / Safma

Fish monger at SAFMA jetty Kota KInabalu
Fish monger at SAFMA jetty Kota KInabalu

Majority of the fishing vessel owners are Chinese entrepreneurs from peninsula and Sarawak who turned to Sabah because of Sabah's reputation for seafood.
Fees per landing is amount to RM70 to RM120.

The boat owners only have to pay RM70-RM120 per landing of fish.
While the majority of the fishermen are from the peninsula and Sarawak, the vendors and wholesalers comprise foreign migrants.

Sejahtera Bumimas currently charge RM4 for each fish basket, while monthly charges for boats and vessels are around RM300 to RM2,000 for parking, while around RM70 to RM120 per landing.


SAFMA jetty (operated by Sejahtera Bumimas Sdn Bhd)
SAFMA jetty
SAFMA jetty (operated by Sejahtera Bumimas Sdn Bhd)

SAFMA jetty is too small and has become overcrowded nowadays.

It can only allow for three trawlers to unload the catch in a day. The rest will have to unload their catch by hoping from one trawler to another trawler, which is rather laborious

Sabah Fish Marketing (SAFMA)
 SAFMA fish market
Sabah Fish Marketing (SAFMA)

SAFMA fish market - Seafood and fish market, and is also the port of landing fishes directly from boat at 3 am which people can come and retail buy at wholesale.

CENTRAL MARKET of Kota Kinabalu
Kota Kinabalu Central Market Complex

Central Market is immediately opposite the KK Plaza on Jalan Tun Fuad Stephens.

Sandwich between the Central Market and the sea, is the Fish Market, which is painted with maroon on the outside.

And next to the Central Market along Jalan Tun Fuad Stephens are three smaller markets namely the Fruits Market, Handicraft Market, and the Dry Sea Product Market.

Pasar Besar Kota Kinabalu or the Central Market along Jalan Tun Fuad Stephen

Sabah Fishery Marketing Agency (Safma)


The Pasar Besar Kota Kinabalu (Kota Kinabalu Central Market) is a three acres area of market complex at the Water front.
The complex consists of 5 markets:
1- Fish Market (Pasar Ikan or SAFMA fish market)
2- Salted Fish Market (Pasar Ikan Masin)
3- Filipino Handicraft Market (Pasar Filipina)
4- Night Food Market (Pasar Malam)
5- Fruits Market

The whole market complex is locally called Filipino Markets (Pasar Filipina) because majority of the stalls are run by Filipino who originally immigrants from Philippines.
Aside from the Pasar Besar Kota Kinabalu or the Central Market along Jalan Tun Fuad Stephen, there are specialized markets along the same street.

Kota Kinabalu's Pasar Besar (Grand Market), Sabah
Fish Market at Kota Kinabalu’s Pasar Besar

The Fish Market is located right on the water’s edge, directly behind the main market building visible from the street, called Pasar Besar Kota Kinabalu (Kota Kinabalu’s Grand Market), also known as the Central Market.
Sabah is known throughout Malaysia as having some of the best and cheapest seafood and its all on display at Kota Kinabalu’s Fish Market.

Not exactly geared for tourism, the Fish Market is where most of the seafood you will eat around Kota Kinabalu is sold and bought, and seafood eating is undenyably a big tourism activity, facilitated by a large number of seafood restaurants, so experience the seafood market culture offers many levels of interest.

The fishermen land their first catches early in the morning, which is a great time to be at the market if you’re a buyer. You have the greatest variety on offer then and can choose the best. Later on in the day the variety fluctuates depending on what is brought back, so pickings might be slim.
As a tourist to the Fish Market you can witness the fishermen busy themselves with sorting their catch and stacking it for sale, and experience the buzz of the market at sellers eye buyers, waiting for the best moment to pitch for and close a sale.

If you’re living in self-catering accommodation you can become part of the scene and buy your own.

As the day drags on the clientelle transition from restauranteurs to stall owners, who do their shopping in preparation for the bevy of night markets that will sprout all over the city as sunset approaches.
Flanking the Fish Market on either side, the Philippino Market on the left and an informal parkinglot market on the right, offers the closest venues to the Fish Market where you can get the delicious seafood prepared on the spot.

CENTRAL MARKET of Kota Kinabalu


To enhance the beauty of the coastal of KK – walkway connecting KKWC to JWC
To establish a recreation park within the city near the coastline of KK
To have a selected brands/services, luxury branded retail outlets (Prada, Gucci, LV, Fendi, etc)
An area to view the beautiful sunset & a safe indoor playground area for kids
To establish the main information centre for KK

• Location for new central Market – for both wet & dry market or decentralized to respective market areas eg. Lido / Inanam
• Parking issues

Enablers Required to make it happen
• Control tenants occupying the area / lot – i.e. only quality & branded names eg. Chillis and local names eg. Kak Nong – Setting the standard
• Security
• Maintenance to be properly managed especially with cleanliness
• Commitment from both public & private sector

Key outcome / benefit of this project
• An iconic attraction in the center of the centre


The KK Central Market

The market is situated near to the waterfront, just across the road to KK Plaza. It is an oblong two storey building with rows and rows of fresh leafy, root and bean vegetables, local (banana, papaya, star fruit, avocado pear, pineapple, dragon fruit, coconut, honeydew, red and yellow water melon, jack fruit, local thin-skin green orange, lime, etc) and imported fruits (apple, orange, grape, plum, nectarine, lychee, longan, kiwi, persimmon, etc) and salted dried sea products (salt fish, dried prawns, ikan bilis, dried cuttle fish, etc).

During the fruit season, normally in August, the market stalls display a riot of colourful and exotic fruits. Sights and smells fill the market atmosphere as locals rush for their favourites. Many local fruits make their yearly appearance and are on sale at reasonable prices. The visitor can find piles of purplish mangosteens, pale yellowy langsats, fiery red hairy rambutans, lime green mangoes, bristle-skin yellowy soft darap, hardy dukun, and last but not least the king of fruits – yes, the thorny skin durian, a fruit that smells like hell and taste like heaven (whatever that means!).

At one end of the building it is spice heaven. Hawkers ply their vast variety of ground and whole dried spices – all types of mix for curry powder, cinnamon, dried pepper corns, dried and powdered chilly, coriander seeds, cumin, star anise, nutmeg, tumeric, grated coconut, etc. The air is thick and pungent with the aroma of freshly ground spices.

At the other end of the building there are the pork and slaughtered chicken stalls. The upper level of the building is a food heaven where many food stalls serve both the locals and the visitors. In addition there are stores selling clothing, bags and shoes.

The fish market building projects into the waterfront at the back of the main market. Unlike shopping malls, fresh produce markets like these open very early in the morning. There will be hustling and bustling as early as 4 am daily. People buy their supply of fresh fish very early and this place is a hive of intense activity as vendors and buyers bargain over their choices. Prices fluctuate depending on the supply and demand curve. Common types of sea food found here are the various types of mackerel, mullet, mud crabs, tuna, black and white pomfret, prawns, cockles, clams, coral fish, shrimps, scallops, sword fish, sardines, ray fish, red snapper, grouper, turbot, etc. Less than a km from the main market is the Pilipino Market. Here is the place for locals and visitors to buy ethnic decorative and functional handicrafts and carvings made from sea shells, wood, bark, coconut shells, cord, bamboo, etc.

There are lots of freshwater and sea pearls in all sizes and shapes, believed to be mostly cultured, for sale here. These are fashioned into earrings, rings, bracelets and chains, and are popular with the ladies. Fruits such as young coconuts, yellow mangoes and dried preserved sea food are also for sale here. In the day time this is a crowded place frequented by locals and visitors alike. It is closed at night. For night shopping and bargain hunting, the visitor can try his/her skills in the open air night market near to the Sinsuran shops. This is a favourite bargain spot for inexpensive items like fake branded watches (Rolex), shoes, clothes, bags, umbrellas, leather belts, handicrafts, souvenirs, imitation jewellery, baby wear, sunglasses, pens, etc.