BORNEOS MARINE PARADISE :
SEMPORNA RESORT BY SUDC
Located in the heart of Semporna town Semporna is the gateway to the worlds famous islands such as Sipadan Island, Mabul Island, Mataking Island etc. The resort offers an exclusive, elegant and affordable accommodation service complete with high end facilities to cater both domestic and foreign tourists
The Sabah Economic Development Corporation (Sedco) proposes to build a RM30 million holiday resort in Semporna, Sabah's east coast. The project to be undertaken by Sedco subsidiary, Sabah Urban Development Corporation Sdn Bhd (SUDC). The layout plan for the one-storey resort is unique and creative; from an aerial view, the resort will look like 'lepa-lepa'. Lepa-Lepais a canoe made by hollowing a tree trunk.
The new resort will provide the impetus for tourism development in Sabah, particularly the tourism sector in Semporna.
Phase 1 (13.41 acres) 101 rooms water chalets
Phase 2 (10.95 acres) Shop lots (40 units) 2-storey commercial centre (2,200 sq. m.) 3-star hotel
Phase 3 (17.06 acres) Future development
Key OUTCOMES OF THE EPP/ KPIS
Upgrade and enhance the quality of tourism industry by providing a better infrastructure and accommodation services.
Opportunities for the locals to be involve in businesses thus increasing their income.
Job opportunities for the locals.
Increase the level of tourist satisfaction. Enhance the infrastructure of Semporna town thus making the town more attractive to tourists. Increase the number of tourists and length of stay.
The first eco-friendly resort in Semporna.
Cleanliness in Semporna is a major concern.
Access road to the site.
Social problems such as street beggars in town.
Increase the length of stay of tourists.
Most of the islands are not promoted.
WHAT NEEDS TO BE DONE?
Aggressive promotions and marketing.
Work with inbound tour operators to provide more attractive tour packages.
Public Funding for the access road.
Complete the construction of the resort on time. MITIGATION PLAN
Work with the local authorities to maintain the cleanliness and overcome the social problem of the town.
Public funding for the access road.
Offer an attractive packages for the tourists.
Promotions and marketing through collaboration with tour operators and relevant agencies.