Apr 20th, 2009

The first Proton’s MPV was launched in 2009 Prime Minister. Proton expected the the Exora to boost up Proton’s sales. Now Proton had decided to Export the Proron Exora especially to Indonesia, Thailand and the middle east.

PROTON TO EXPORT EXORA OUT OF COUNTRY

Malaysian national automaker Proton, which has launched its first seven-seater multipurpose vehicle, is pinning hopes on the long-awaited model to spur sales and boost exports amid a global economic slump.

The new Exora model marks a turning point in Proton’s product range, which previously focused only on passenger cars, and could be used as a platform to develop other high-end commercial variants.

Proton believes there will be “overwhelming response” for the 1.6l engine vehicle due to its competitive pricing below RM76,000 – the cheapest in the market – and improved features.

Exora was expected to make its debut in Indonesia in July 2009 and in Thailand by the year-end, before being exported to the Middle East in 2010.
 

Malaysia is  Southeast Asia’s biggest passenger car market.

The vehicle’s debut also coincides with a government-backed auto scrapping system, in which owners can trade-in vehicles over 10 years old to get a RM5,000 rebate for any Proton new car in 2009.

Proton MPV or Proton Exora  is priced at below RM80,000 and the booking fee is set at RM1,000.
The model is affordable, spacious and comfortable.


PROTON TARGETS 3,500 MPV UNITS MONTHLY PRODUCTION

Proton Holdings Bhd plans a monthly production of 3,000 to 3,500 units of its first multi-purpose vehicle (MPV) named Exora beginning next month.

Managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir

Total investment in the MPV was RM450 million, including RM60 million to RM70 million allocated to modify the plant in Shah Alam as development of the model started from zero and it will be the first Malaysian designed MPV.

Powered by 1.6-litre CamPro engine,

The Exora is based on the name of the Ixora flower.



Being designed for family, the model will be affordable, spacious and comfortable.

 

60 percent of the Indonesian market is under the MPV segment.

Why the name of the new MPV is not Malaysian flavour,

 “As we progress in time, the car industry is a global industry. We cannot be to nationalistic in terms of our outlook.” Mohd Nadzmi said.

For long-term survival, Proton has to look overseas because Malaysian market has a limit.