Higher Education in Malaysia  >  Private Colleges  >  IACT College

International Advertising, Communication and Technology College
IACT College
formerly known as Institute Advertising Communication Training

KOLEJ IACT SDN BHD
2-G, Block K, Jaya One, Jalan Universiti, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia.

Tel : +603 - 7956 0211
Fax: +603 - 7955 8909 (Admin)
Tel : +603 - 7955 8708 (Part-Time Courses)

IACT College started as Institute Advertising Communication Training (IACT), a Joint Education Committee of the Malaysian Advertisers' Association (MAA) and the Association of Accredited Advertising Agents, Malaysia (4As) in the early 1970s and progressed to a full-fledged education institute in 1993.

With over 30 years of experience in education and training, IACT is widely regarded as a specialist college in advertising and marketing communications.
IACT is therefore unique as it is an entity borne out of the collective attempts of these professional associations to formulate an effective system of education and training for the industry members and new entrants into the industry.

IACT College offers programs in tertiary education from :
Certificate,
Foundation,
Diploma and
Degree

Covering  fields of:
Mass Communication,
Marketing and Advertising,
Broadcasting,
Graphic Design,
Event Communication,
Professional Communication,
Media Studies.

In 1970, the two largest advertising associations in Malaysia came together to form what has become Malaysia’s premier college specializing in creative communication.

IACT College is a dedicated, talent prep-school for the creative communication industry, with 96% of its graduates employed in the industry within six months of graduation.

Mission
To be a caring institute, nurturing students and equipping them with the requisite attitudes, skills and knowledge to face the challenges of the Marketing Communications industry

Vision
IACT inspires to be THE leading institute for education and training in the field of Marketing Communications and Multimedia. IACT is committed to nurture its students and equip them with the requisite attitudes, skills and knowledge to be the next generation of dynamic leaders of the advertising and marketing communications industry.

Academic Strengths
Founded and endorsed by the advertising and marketing communications industry, IACT receives strong support from the industry. This enables IACT to tap experienced professionals from the industry to form the core of its teaching faculty. This close link with the industry enables lACT's students to receive vital hands-on training, especially during the compulsory three-month internship training in leading advertising agencies, media, public relations consultancies or media houses and marketing organizations. From day one of their classes, students are exposed to industry related work and this continues throughout their education at IACT, IACT has also launched its own in-house student agency CREACTIVE, to expose students to hands-on experience in dealing with real clients.
In classes, students are taught and groomed by industry professionals, who are also constantly benchmarking the course syllabus to ensure that it is significant to the relevant industry's requirements.
In addition, students benefit from the industry's professionals who not only teach but also advise on lACT's course curriculum to ensure that it is up-to-date and meets the industry's requirements.

Programme Outline

Certificate and Diploma Programmes
• Certificate in Communication Studies
• Diploma in Mass Communication
• Diploma in Advertising/ Marketing Communications
• Diploma in Creative Multimedia
• Diploma in Graphic Design
• Diploma in Broadcasting
• Diploma in Sales & Marketing
Partner Universities (advanced standing arrangements)
• Charles Sturt University, Australia
• RMIT University, Australia
• University of Canberra, Australia
• Auckland University of Technology, New Zealand
• Queen Margaret University College, Edinburgh, United Kingdom
• West Herts College/University of Hertfordshire, United Kingdom
• Hawaii Pacific University, United States of America
• Northwood University, United States of America
• HELP University College, Malaysia
 

Part-time Professional Development Programmes
The Advertising and Communication Industry is growing at a fast pace in tandem with Malaysia's strong GDP growth. Advancement in the industry requires employees to be retrained or re-skilled; traditional advertising and communication areas now require ICT knowledge and industry relevant courses to keep up with the times. lACT's professional development courses are designed to meet the needs of the industry, Whether it is to upgrade oneself or learn a new subject, IACT has lined up an impressive array of courses that will enhance one's knowledge and skills to help stay ahead of competition.
IACT offers four types of training, namely:
• Professional Development Courses (In the area of Advertising/Marketing Communications) (Weekdays, in the evenings, 3 - 5 months)
• Short Workshops covering specific topics such as Photography for Amateurs I & II, Brand Communication and Beyond Customer Service (Weekdays, in the evenings, 10 hours)
• Specialized Seminars/Workshops conducted at leading hotels in the areas of Strategic Brand Communication, Integrated Marketing Communication, Multi-Level Direct Marketing and Effective Branding
• In-house training in specific areas of Advertising and Communication

RELATED  TOPICS

Education in Malaysia